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L'Oréal CEO said acquisition of water-saving startup Gjosa "strengthens" its ability to directly introduce sustainability into its products and services

The disruptive startup has pioneered the development of water micronisation technology and L'Oréal said it will “accelerate its Research & Innovation and the commercialisation of more sustainable Beauty Tech solutions”. L'Oréal has also unveiled its more eco-friendly AirLight Pro hair dryer at CES 2024.

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L'Oréal CEO said acquisition of water-saving startup Gjosa "strengthens" its ability to directly introduce sustainability into its products and services

L'Oréal CEO said acquisition of water-saving startup Gjosa "strengthens" its ability to directly introduce sustainability into its products and services
cosmeticsdesign-asia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsdesign-asia.com Daily Mail and Mail on Sunday newspapers.

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L'Oréal Makes Minority Investment in Gjosa

L'Oréal Makes Minority Investment in Gjosa
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L'Oréal Water Saver launches at CES 2021 for salons with at-home device launch set for later date

The L Oréal Water Saver system is already available in select NY salons, with a Paris and global salon rollout primed for this year and next; the at-home variant will launch at a later date (Image: L Oréal)
International beauty major L’Oréal has co-developed a smart hair care system with Swiss environmental innovation company Gjosa that blends and distributes product in a way that ensures water savings of up to 80%.
The L’Oréal Water Saver system was unveiled last week at the Consumer Technology Association (CES) 2021 tradeshow – held online this year due to COVID-19 – and was already available in select L’Oréal salons in New York, USA. The system would be made available in select salons across Paris, France, from next month, with a global rollout planned across the rest of this year and 2022. ....

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