Agency Business and the Future
AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
Source: dawn.com
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Keeping up With Digital Transformation
Zeenat Chaudhary examines what companies must address to develop a future-ready workforce
Source: dawn.com
Uncertainty in a Time of Crisis
Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed. Constant technological disruptions, fluid geopolitics and economic shifts in changing global scenarios have challenged decision-making and planning for decades. The continuous change is compounded by the interconnectedness of people, institutions and society which create unpredictable disruptions – good and bad. I focused on this in my article titled Life in Beta, published in Aurora a few months prior to Covid-19. The pandemic, however, is an exception in the scale of impact and c...
Source: dawn.com