The gay Guinness ad that never ran
Learnings from a groundbreaking 30-year-old ad that almost didn’t see the light of day.
Source: campaignlive.co.uk
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The Monkeys, DDB and Leo Burnett Australia take home Gold at the Caples Awards 2023
The Caples Awards is run by creative people for creative people and is the only free-to-enter global festival. It survives thanks to the sponsorship of BBDO Worldwide and WPP. In 2023, entries were received from 52 countries, eight more than in 2022, and were judged by 55 jurors from 22 countr
Source: campaignbrief.com
The Rise and Rise of PR
Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.
Source: dawn.com
Find out how MT Rainey persuaded Steve Jobs to run '1984' Super Bowl ad
The Drum has got its hands on a collection of unpublished films from the School of Communication Arts (SCA) that profile industry titans. Among them is an interview with legendary media planner MT Rainey, who tells the story of how she persuaded Steve Jobs to run the 1984 Apple Macintosh Super Bowl TV commercial. It will be available to view on thedrum.com later today.
Source: thedrum.com