​​Why the IPA's changes to the Effectiveness Awards criteria are bad for the industry
Changes to the IPA Effectiveness Awards will dilute the link between advertising and effectiveness.
Source: campaignlive.co.uk
Page 2 - Patrick Collister News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Patrick Collister Today - Breaking & Trending Today
Have Ads Lost Their Mojo?
From the insipid to the utterly infuriating, ads are failing to connect with audiences.
Source: dawn.com
Vicki Maguire: 'If you're an introvert, I'll find you a corner. And if you're an extrovert, I'll find you a stage'
Vicki Maguire does not boast a traditional advertising education and she wouldn’t have it any other way. In fact, the chief creative officer of Havas London would love to demolish adland’s remaining ivory towers and welcome in more like her – the misfits and outsiders.
Source: campaignlive.co.uk
Thenetworkone's Indie Forum Launches Tomorrow
Little Black Book, Online event will be spread across three 3-hour sessions on Tuesday 25th, Wednesday 26th and Thursday 27th
Source: lbbonline.com
Saatchi & Saatchi Australia, Ogilvy Australia and Thinkerbell take home Gold at The Caples Awards
Saatchi & Saatchi Australia, Ogilvy Australia and Thinkerbell have emerged as the Aussie Gold winners at this year's Caples Awards.
Source: campaignbrief.com