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‘The Last Shark’, aims to raise awareness about human-induced threats faced by shark species in South Africa.

Sharks are deadly but misunderstood ocean inhabitants. Fortunately tech has a critical part to play in preventing and mitigating shark bites.

Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.

Before Shark Week and ‘Jaws,’ World War II spawned America’s shark obsession Posted on Every summer on the Discovery Channel, “Shark Week” inundates its eager audiences with spectacular documentary footage of sharks hunting, feeding and leaping. Debuting in 1988, the television event was an instant hit. Its financial success wildly exceeded the expectations of its creators, who had been inspired by the profitability of the 1975 blockbuster film “Jaws,” the first movie to earn US$100 million at the box office. Thirty-three years later, the enduring popularity of the longest-ru...