Find out how MT Rainey persuaded Steve Jobs to run '1984' Super Bowl ad
The Drum has got its hands on a collection of unpublished films from the School of Communication Arts (SCA) that profile industry titans. Among them is an interview with legendary media planner MT Rainey, who tells the story of how she persuaded Steve Jobs to run the 1984 Apple Macintosh Super Bowl TV commercial. It will be available to view on thedrum.com later today.
Source: thedrum.com