New tool helps organizations improve crisis communications
New tool helps organizations improve crisis communications Communications during trying times are critically important to businesses and organizations in cities such as Sacramento. Work done by a Sacramento State team could help ensure breakdowns don't interfere when crises hit. (iStock photo) By Cynthia Hubert When a wildfire, pandemic, or other crises strike, good communication can mean the difference between order and chaos – and in some cases life and death. A new tool developed by Sacramento State business professors is designed to help companies, agencies, and nonprofit groups conv...