New tool helps organizations improve crisis communications Communications during trying times are critically important to businesses and organizations in cities such as Sacramento. Work done by a Sacramento State team could help ensure breakdowns don't interfere when crises hit. (iStock photo) By Cynthia Hubert When a wildfire, pandemic, or other crises strike, good communication can mean the difference between order and chaos – and in some cases life and death. A new tool developed by Sacramento State business professors is designed to help companies, agencies, and nonprofit groups conv...