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We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.
How Cyber Five, Top Retailers, and Product Categories Will Perform
Ad Targeting in the Extended Identity Crisis | Meet the Analyst Webinar | July 15 Made possible by BlueConic Share Identifying and reaching the right audiences is among advertisers’ most important tasks. And digital media has provided unprecedented levels of addressability. But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult. In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insid...
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | On-Demand Made possible by Merkle Share From touchless payment to scanning a QR code to see a menu, our customer experience has changed a lot over the past year. The pandemic has clearly had a major impact on what customers need from the brands that serve them. In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman discussed the shifts brands have made in customer experience throughout the pandemic, and what consumers will expect from brands in the long term as a result. The pivots bra...