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How — and why — to upskill your employees

Expanding your workers’ tech skills increases their engagement and performance while boosting the company’s innovation and competitiveness. ....

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How to Add Pinterest UTM Parameters to Google Analytics

Are you struggling to track the performance of your Pinterest marketing efforts on Google Analytics? Do you find it challenging to measure the impact of your Pinterest campaigns on your website’s traffic and conversions? If you answered ‘yes’ to these questions, we’d like to help. We’ll be able to use UTM parameters to ensure seamless […] ....

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How to get Universal Analytics-like insights in Google Analytics 4

How to get Universal Analytics-like insights in Google Analytics 4
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Unleashing Success: Becoming a Growth Marketer

How do companies achieve rapid growth while struggling to stay relevant? The answer is through growth marketers. Discover how you can pursue a rewarding and exciting career in growth marketing in this article. Make your mark in the ever-changing world of marketing with excitement and determination.The Role of a Growth MarketerIn the fast-paced and ever-evolving […] ....

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An 'AI Manifesto' for CEOs: How to approach artificial intelligence integration | Columns

ChatGPT, its GPT-4 iteration and the broader advancement of generative AI are raising the stakes for companies that are expected to incorporate this technology. CEOs, boards and top executives in ....

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