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iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Attribution

New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels   ....

New York , United States , Brian Kaminsky , Joe Pagano , Heartmedia Audiocon , Neustar Inc , Consulting Services At Neustar , Neustar Unified Measurement Solution , Marketing Mix Modeling , Marketing Attribution , Chief Data Officer , Revenue Strategies , Consulting Services , Credit Scoring ,

iTWire - Global CIO report reveals the challenges organisations face as cloud complexity rises

GUEST RESEARCH: Software intelligence company Dynatrace has announced the results of an independent global survey of 1,303 (including 100 from Austral. ....

United States , Asia Pacific , Bernd Greifeneder , Coleman Parkes , Data Explosion , Latin America , Middle East , Cio Survey , Monitoring Tools , Fit Automation ,

iTWire - Teradata now offers most sustainable, performant cloud-native data platform

Teradata announced last year its competitive ambitions to go toe-to-toe with cloud-native competitors with an entirely new architecture. The future ha. ....

United Kingdom , Teradata Vantage , Teradata Vantage Cloud Lake , Seven Media , Australia Pacific Japan , Davidm Williams , Steve Mcmillan ,