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by Charlie Spargo Laurence Cresswell, Paid Media Product Manager at Summit Media, challenges the notion that Facebook is the 'one stop shop' to success in paid social - based off the findings of the company's recent 'Voice of the Customer' survey.   If I had a pound for every time I’ve heard a Facebook rep recommend increasing budget in a dynamic product ad to improve performance, I wouldn’t have to work for a living. I get it, their job is to get clients to spend more money on Facebook and increasing DPA spend is normally a good way of rinsing a few extra pennies out of customers at ...