View: What sorcery is this? Old Monk with a new label!
For those of us who love our brand of firewater, nothing else would quite do. Eventually, after far too long, the iconic Old Monk bottle began to rub glass shoulders with other famous brands in trendy, knowledgeably stocked bars abroad. In the meantime, supplies of Old Monk would mysteriously dry up in the local liquor shops, while other much inferior wannabes tried to take its place. And then, your 'distribution people' would fight back and the precious supply would break through the competition blockade.
Source: indiatimes.com