Inside the INDIE Congress Experience in San Francisco
Last week, I had the chance to attend the INDIE Congress in San Francisco, hosted by the Independent Lodging Congress (ILC). To sum it up, it was a remarkable experience. The event dove deep into key areas of the hotel industry, touching on current trends, the role of technology, and the importance of standing out in today's market. Andrew Benioff and his team, the brains behind the ILC, have crafted an event that strikes the right balance between being informative and engaging.