IPA and ISBA launch Pitch Positive Pledge
More than 70 companies have signed up with the aim of improving pitching outcomes and staff mental wellbeing.
Source: campaignlive.co.uk
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Is pitching broken? Why it needs reform
In a three-part deep dive, Campaign looks at the pitching process to find out where it goes wrong and how it can be improved, ahead of the launch of the Pitch Positive Pledge.
Source: campaignlive.co.uk
CMO survey warns talent shortage is holding the industry back
Research also shows just 11% of global CMOs are confident they have completed their digital transformation journeys.
Source: campaignlive.co.uk
Is the pitching process broken?
The industry is divided about whether the review process is fit for purpose.
Source: campaignlive.co.uk
Pitchy trigger finger? Why it might pay clients to pause
The new year has started as 2021 finished, with ‘the perfect storm’ for pitch pain rumbling on.
Source: campaignlive.co.uk