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Broadbeam Media Unveils Proprietary Technology Platform Share Article NEW YORK (PRWEB) December 21, 2020 Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, announced on Friday, the launch of Broadbeam Optics™. This proprietary platform uses buy-side analytics to leverage data and technology to drive down impression costs. The Optics by Broadbeam™ algorithm identifies opportunit...

Broadbeam Media Unveils Proprietary Technology Platform BROADBEAM OPTICS™ uses Analytics to Drive Down Impression Costs and Increase Efficiency and Quality News provided by Share this article Share this article NEW YORK, Dec. 18, 2020 /PRNewswire/ -- Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, today announced the launch of Broadbeam Optics™.  This proprietary platform uses buy-side analytics to leverage data and technology to drive ...