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While older adults (55-plus) are often slower to adopt newer technologies and services, the COVID-19 pandemic accelerated adoption among all groups. This, along with the wide-ranging financial pressures older adults are feeling, drew Broadbeam Media’s focus for our most recent proprietary study on older Americans and their media habits. Linear TV: Still On Top For […]
Election 2022-related advertising dollars are starting to flow to local TV. As activity continues to heat up, Broadbeam Media has examined political local TV spending trends and predictions. What does it have to share?
New York, NY (PRWEB) March 10, 2022 -- New York, New York – Broadbeam Media, the full-service, independent performance media agency that approaches media
Broadbeam Media Unveils Proprietary Technology Platform Share Article NEW YORK (PRWEB) December 21, 2020 Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, announced on Friday, the launch of Broadbeam Optics™. This proprietary platform uses buy-side analytics to leverage data and technology to drive down impression costs. The Optics by Broadbeam™ algorithm identifies opportunit...
Broadbeam Media Unveils Proprietary Technology Platform BROADBEAM OPTICS™ uses Analytics to Drive Down Impression Costs and Increase Efficiency and Quality News provided by Share this article Share this article NEW YORK, Dec. 18, 2020 /PRNewswire/ -- Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, today announced the launch of Broadbeam Optics™. This proprietary platform uses buy-side analytics to leverage data and technology to drive ...