To the beauty industry, and the struggles of a world—famous brand. when ethical beauty chain body shop was taken over by l'oreal in 2006, it was accused of losing touch with the activist spirit of founder dame anita roddick, partly because of l'oreal�*s links to animal testing. the chain struggled for a decade before it was bought in 2017 by brazilian beauty giant natura, which also owns avon. the company is now trying to return body shop to its ethical roots, saying activism is a vital part of the brand, especially to today's consumer. marcelo behar is vice president of sustainability and...