The race to reinvent the car industry
Can carmakers catch up with Tesla and pull off the shift to software? | Business
Source: economist.com
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VW's future hinges on a $30-billion tech reboot
Volkswagen CEO Herbert Diess Max Senges traded the visionary buzz of Silicon Valley for an old-school German industrial centre bracing for a dramatic overhaul. As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen’s massive push into software. The strategy — involving more than US$30-billion in investment and multiple projects and partnerships — is critical to catch up to Tesla and counter the existential risks posed by the automotive ambitions of Apple and Alphabet. “The car industry is changing from a focus on, ‘faste...
Source: techcentral.co.za
VW's hopes of catching Tesla hinge on a US$30b tech reboot
MAX Senges traded the visionary buzz of Silicon Valley for an old-school German industrial center bracing for a dramatic overhaul. As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen AG’s massive push into software. The strategy - involving more than $30 billion in investment and multiple projects and partnerships - is critical to catch up to Tesla Inc. and counter the existential risks posed by the automotive ambitions of Apple Inc. and Alphabet Inc. "The car industry is changing from a focus on, ‘faster, stronger, ’ to ...
Source: thestar.com.my