In 2019, Volkswagen decided to create a car OS—how's that going?
The CEO of CARIAD, VW's software arm, tells Ars what's been going on at work.
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The CEO of CARIAD, VW's software arm, tells Ars what's been going on at work.
Volkswagen CEO Herbert Diess Max Senges traded the visionary buzz of Silicon Valley for an old-school German industrial centre bracing for a dramatic overhaul. As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen’s massive push into software. The strategy — involving more than US$30-billion in investment and multiple projects and partnerships — is critical to catch up to Tesla and counter the existential risks posed by the automotive ambitions of Apple and Alphabet. “The car industry is changing from a focus on, ‘faste...
The car giant is changing strategy to become more of a technology company along the lines of Tesla.
MAX Senges traded the visionary buzz of Silicon Valley for an old-school German industrial center bracing for a dramatic overhaul. As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen AG’s massive push into software. The strategy - involving more than $30 billion in investment and multiple projects and partnerships - is critical to catch up to Tesla Inc. and counter the existential risks posed by the automotive ambitions of Apple Inc. and Alphabet Inc. "The car industry is changing from a focus on, ‘faster, stronger, ’ to ...
By Jan Schwartz and Christoph Steitz