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That. >> perhaps more than the money, it could be the sizzle of hollywood glamour that gets her going each day. >> i never met cameron diaz before she wore my bag or britney spears. i had never met jessica alba. i never met fergie. these were people in magazines that i admired their fashion and there's nothing as amazing as seeing your product on that person when you open up a magazine because you are like wow, they chose to wear my bag. ♪ hollywood >> we get this question all of the time. how do you get your product into the hands of celebrities? well, kara found one way to do it by going t...

Had a big on britney spears and got all these calls from london. is that kiptal in your world? is that -- that seems like a lot? >> it really is typical. i have a company -- we won't mention any names on this show but they literally invested $50,000 with us over one year and got $2.4 million based on the free press they received and got over $1 million in sales. it really is a tremendous opportunity to get a lot of free press and frankly, what happens is when you are in these magazines, it is a lot better than ever running an ad. >> i think the thing we are not even mentioning here that's beco...

And rod kurtz, executive editor of aol small business. great to see all of. >> did you thank you. >> all right. i want to start with you. you have this question a lot. i'm assuming somebody pays you and then you get their product into the hands of celebrities. >> that's correct. yes. no. >> not so easy. >> hey, but i have to say kara did an amazing job on her own. i'm thoroughly impress. >> yeah. kara's took a lot of luck. we always say if you can pay something and get results that you know are going to happen, that's kind of the best way to do it because you know it is guaranteed. when you go...

Two days after britney spears took one of her signature bags on a vacation toure. >> we started getting crazy phone calls from london saying where do i get this bag? why are people from london calling us? turns out britney had taken the bag 48 hours was in london running around town with this bag. that's how word of mouth. next thing you knew we were in london. >> that's more expensive. >> yes, this one is more expense. >> while kara has an impressive lineups to wear her bags, what's even more impressive is the pr budget she used to get this press. >> my public relations budget when i started ...

Task. in today's story we meet an entrepreneur who shares her secret for how to reach the stars. >> welcome to hollywood, baby. >> something to talk about. >> fergie, cameron diaz, britney spears. >> this is just a partial list of celebrities who have been photographed hold this bag. made by los angeles based small business owner karen kurts. >> we took pieces of our classic and tried to make it a little more mod. >> when it comes to public slicing a high-fashion item like a handbag, she says a picture of a celebrity clutching your clutch in a magazine is far more effective than any paid adver...