Lok Sabha 2024: The influencers driving India's big election
Politicians are roping in influencers to woo voters like never before. But is this a good thing?
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Politicians are roping in influencers to woo voters like never before. But is this a good thing?
Parties are using AI to communicate with voters across linguistic divisions but also to malign each other.
Parties enlist stars of Insta, YouTube; hyper-local influencers seen as key to votes
The election strategy raises concern given India’s growing problem of online misinformation and the risk fake news poses
Indian social media influencer Chandni Bhagat, known for her devotional content, has now integrated politics into her Instagram posts. She is among many influencers mobilized by political parties ahead of elections to engage India's online youth. Bhagat, with over 200,000 followers, has been promoting the ruling Bharatiya Janata Party (BJP) and its initiatives. Political parties in India are tapping into the vast reach of social media influencers to spread their messages and engage with voters, particularly the younger demographic.