How social media influencers are wooing young voters ahead of India's election
Parties enlist stars of Insta, YouTube; hyper-local influencers seen as key to votes
Source: gulfnews.com
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India's social media influencers turn political
The election strategy raises concern given India’s growing problem of online misinformation and the risk fake news poses
Source: businesslive.co.za
Not food or lipstick vlogs, but social media influencers are also India's new election campaigners
Indian social media influencer Chandni Bhagat, known for her devotional content, has now integrated politics into her Instagram posts. She is among many influencers mobilized by political parties ahead of elections to engage India's online youth. Bhagat, with over 200,000 followers, has been promoting the ruling Bharatiya Janata Party (BJP) and its initiatives. Political parties in India are tapping into the vast reach of social media influencers to spread their messages and engage with voters, particularly the younger demographic.
Source: indiatimes.com
Savin Communication launches #PRarambh: It's a BRAND new festive season
India’s first PR-tech company has launched #PRarambh
Source: dnaindia.com
Savin Communication, India's first PR-tech company, talks about effective tools to ramp up festive outreach
As the world is witnessing a revolution in the communication industry, several tools and techniques have emerged that assist the brands to drive their brand recall among the audience using creative branding methods, communication campaigns, and ...
Source: prokerala.com