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Rapport has won the OAAA's OOH Media Plan of the Year Award for its collaboration with the NBA on its 75th annual postseason campaign entitled "Taking it to the Streets," according to a press release. "This forward-thinking approach to DOOH…
Out-of-home advertising revenue rose 11% in the third quarter of 2022, according to figures in a report from the Out of Home Advertising Association of America, and DOOH has grown 14%, according to a press release. OOH YTD has risen…
/PRNewswire/ -- Social media users are regularly seeing out of home advertising creative in photos across their feeds, confirming that social provides...
The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal vehicles being the preferred mode of transportation, according to a press release. Teaming with Harris Poll,…
/PRNewswire/ -- Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62...