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Source: adweek.com
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Next WOO Congress in Lisbon on June 7-9, 2023
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.
Source: media4growth.com
Report: OOH ad revenue up over 40% in Q1
Out of home advertising revenue increased 40.5% in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America, according to a company press…
Source: digitalsignagetoday.com
Apple, Capital One And McDonald's Spearhead 40.5% Surge In Outdoor Ad Spending
Out-of-home advertising grew substantially in the first quarter thanks to big investments from top brands, according to new data from the OAAA. Here are the key stats and a list of the top 10 spenders.
Source: thedrum.com
OAAA creates method to measure DMOOH effectiveness
The Out of Home Advertising Association of America, the trade group representing the out of home advertising industry, released a methodology for capturing mobile advertising identifications that represent the audience exposed to digital moving out-of-home media, according to a company…
Source: digitalsignagetoday.com