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Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by the Out of Home Advertising Association and The Harris Poll. More than two-thirds (67%) of Gen…
Beaches and billboards are on tap for the summer Eligibility of vaccines is having a profound effect on summer travel. In fact, 51% of US consumers claim they plan on traveling as much or more than before the lockdown, according to a study of 1,000 US consumers conducted by the Out of Home Advertising Association of America (OAAA) and The Harris Poll last month. These big travel plans are a welcome sign for the outdoor advertising sector. Out-of-home (OOH) advertising was one of the segments most negatively impacted by the pandemic. Now it is set for a significant rebound, per the study. Here...
Share this article Share this article WASHINGTON, May 26, 2021 /PRNewswire/ -- After a year of social distancing, Americans are optimistic about summer travel, with 51 percent of consumers stating that they are going to travel as much or more than in pre-Covid times. This is one of the key findings from "Consumer Insights and Intent: Q2 2021 Summer Travel," the latest research report from the Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, conducted by The Harris Poll. In fact, more than half (56%...
Share this article Share this article WASHINGTON, May 24, 2021 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) today announced the 79 th Annual OBIE Award Winners. Each year the OBIE Awards honor the year's most accomplished creative campaigns in out of home (OOH) advertising, and this year OAAA presented 58 awards via a virtual ceremony. This year's top honor, the Platinum OBIE Award, went to Google Brand Studio for its groundbreaking "The Most Searched" campaign. The impetus behind the award-winning campaign stemmed in 2019 around Martin Luther King Jr. Day with...
OAAA Announces Standardization Guidelines And Best Practices For Exposure Methodology In Digital Out Of Home Advertising New Framework to Help Effectively Capture Mobile Users' Exposure to DOOH Campaigns News provided by Share this article Share this article WASHINGTON, May 7, 2021 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH Exposure Methodology Standardization Guidelines and Best Pract...