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Share this article Share this article WASHINGTON, May 24, 2021 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) today announced the 79 th  Annual OBIE Award Winners. Each year the OBIE Awards honor the year's most accomplished creative campaigns in out of home (OOH) advertising, and this year OAAA presented 58 awards via a virtual ceremony. This year's top honor, the Platinum OBIE Award, went to Google Brand Studio for its groundbreaking "The Most Searched" campaign. The impetus behind the award-winning campaign stemmed in 2019 around Martin Luther King Jr. Day with...

How I Work: Michael Tabtabai, Google Brand Studio As executive creative director of Google Brand Studio, Tabtabai discusses his day-to-day and the responsibilities he has in leading a team to drive change 07/01/2021 9:28 am Michael Tabtabai is executive creative director at Google Brand Studio, where his main task is to bring Google’s brand values to life through technology, storytelling and creativity. The Brand Studio is made up of a roster of talented creative directors, designers, writers, researchers, editors, UXers and IAists.  Some of the many projects Tabtabai has worked on since...

Below, Google Brand Studio executive creative director Michael Tabtabai discusses the project in detail: Muse: In such a bizarre year, what were the biggest surprises among the trending search stats? Michael Tabtabai: This was the first year we saw such similarity across the globe around key issues. In any other year, searches tend to be unique to a specific location. But this year, search data reflected a world seeking to understand and cope with what was happening on a global level. For example, global searches for “how to thank” hit an all-time high, with teachers, bus drivers, nurses ...