Tecovas Is for the Wild at Heart in First National Campaign
Starring quirky characters in cowboy boots, ‘Don’t Go Gently’ comes from new agency of record Preacher.
Source: adweek.com
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Google Takes Stock of a Tempestuous Year in Search
Below, Google Brand Studio executive creative director Michael Tabtabai discusses the project in detail: Muse: In such a bizarre year, what were the biggest surprises among the trending search stats? Michael Tabtabai: This was the first year we saw such similarity across the globe around key issues. In any other year, searches tend to be unique to a specific location. But this year, search data reflected a world seeking to understand and cope with what was happening on a global level. For example, global searches for “how to thank” hit an all-time high, with teachers, bus drivers, nurses ...
Source: ghanavisions.com