Page 12 - Anna Bager News Today : Breaking News, Live Updates & Top Stories | Vimarsana

May 5, 2021 The Out of Home Advertising Association of America, a trade association for OOH and DOOH, has selected Karen Germ to serve as vice president of marketing. Germ previously served as director of content and communications at Teads, according to a press release. In her role, Germ will oversee the development of branding and marketing initiatives. "Karen will bring a great deal of expertise and insight into this new role as we expand our marketing efforts," Anna Bager, president and CEO, OAAA, said in the release. "Everything our organization does — from research to events — is fo...

By Samuel Scott-11 March 2021 12:35pm The Promotion Fix is a​n ​exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign for a new vegan cheese to show an example of how to build a strong one and why OOH can be very effective. After a six-month thi...

Lower attendance means Tampa Bay's Big Game could look different More brands may take an interest in advertising inside Tampa's Raymond James Stadium for the 2021 Super Bowl. Getty Images January 15, 2021 Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. 

Out of Home Advertising Association of America's 2020 Media Plan of the Year Awards Names Kinetic Worldwide For Facebook's "Thank You" Campaign News provided by Share this article Share this article WASHINGTON, Dec. 17, 2020 /PRNewswire/ -- Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21 st Annual OOH Media Plan of the Year awards. This year's OOH Media Plan of the Year went to Kinetic Worldwide for its Facebook campaign encouraging users to acknowledge and...