OOH is most sustainable ad platform, research finds
A new report from Outsmart, the trade body for the UK Out of Home (OOH) advertising industry, finds that OOH is the most sustainable advertising platform for
Source: prolificnorth.co.uk
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One to many: how OOH can lead the way in sustainable advertising
New KPMG research from Outsmart shows that, per impression, out-of-home is the most sustainable form of advertising. We gathered industry experts to exchange ideas and get hopeful for a more sustainable advertising future
Source: campaignlive.co.uk
US, UK partnership to standardize real time bidding
The Out of Home Advertising Association of America has partnered with Outsmart (its UK-based counterpart) and IAB Tech Labs to create a standard for real time bidding in DOOH advertising called OpenRTB, according to a press release. The organizations worked…
Source: digitalsignagetoday.com
Police whistleblower bullied out of job after he warned of lax gun vetting
Tim Lumb was shocked by the poor standards he witnessed in the firearms licensing unit at Greater Manchester Police, tribunal hears
Source: telegraph.co.uk
Should billboard advertising be banned?
Campaigners want to see the end of all outdoor advertising, calling it "sight pollution".
Source: bbc.co.uk