Sukle Advertising & Design's 'Use Only What You Need' campaign for Denver Water inducted into OBIE Hall of Fame
Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history
Source: media4growth.com
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Survey: OOH ads beat counterparts in consumer action
The Out of Home Advertising Association of America, the trade group representing the OOH advertising industry, released a survey in partnership with Comscore, Inc., a company that evaluates media across platforms, examining the link between advertising, online activation and ad…
Source: digitalsignagetoday.com
Media Buying Briefing: Lessons learned from Worldwide Partners' Agency 2030 Summit
Among the lessons absorbed at the summit: embrace Web3.0 innovations because they can become tomorrow's new business models; and value your agency's human talent because they're the difference between one agency and another.
Source: digiday.com
Out-of-home ad revenue jumps 16.7% in 2021
Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America. Digital OOH is leading the overall growth, and the segment increased…
Source: digitalsignagetoday.com
Outdoor Advertising Exploded 37% In Q4 2021, Per New OAAA Report
After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to recovery thanks to spending from McDonald’s, Apple, Google and others, according to a new report.
Source: thedrum.com