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As the ongoing economic crunch impacts businesses around the world, B2B sales cycles are extending, requiring a new marketing approach from B2B brands such as Salesforce.
Prof. Sibusiso Moyo has been appointed as the new deputy vice-chancellor: research, innovation and postgraduate studies at Stellenbosch University...
Best Media Info: Strategists are finding that their expertise is more essential than ever given the global upheaval of the last few years, as per the worldwide survey-led report by WARC with insights from 700+ marketi| Marketing News
Overall spending on both essentials and non rose last month, new figures show. Dave Kelly (pictured), co-founder of Bristol-based butcher Ruby & White, said sales are holding up well.
Pete Markey, Chief Marketing Officer at British health and beauty retailer Boots, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about integrating physical and digital retail, sustainability as a core value, and new approaches to measurement.