Celebrate origin stories, not superpowers
Getting to know someone's past can tell you so much more about their future.
Source: campaignlive.co.uk
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Watch: Christmas Ads Unwrapped Ep.3
Hear how the general public rate all this year’s festive ads and what our creative and strategy experts think of the latest pile of Christmas goodies...
Source: campaignlive.co.uk
The three frontiers defining new
After 30 years of the Channon Prize, it's time for some fresh thinking.
Source: campaignlive.co.uk
Have Advertisers Accidentally Canceled Comedy By Being Too Purposeful?
Nostalgia is a trusty tool of any comedian, but Maaike Kessels, a strategist at Ogilvy, believes it is time for advertisers to get nostalgic for comedy. Surely she’s having a laugh? Ads are still funny, right?
Source: thedrum.com
Don't just change your people, change your strategy
The Account Planning Group wants the next generation of strategists and planners to get in, get good and get on.
Source: campaignlive.co.uk