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Have Advertisers Accidentally Canceled Comedy By Being Too Purposeful?

Published: October 30, 2023

Nostalgia is a trusty tool of any comedian, but Maaike Kessels, a strategist at Ogilvy, believes it is time for advertisers to get nostalgic for comedy. Surely she’s having a laugh? Ads are still funny, right?

Source: thedrum.com

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