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A traction slide is your chance to show off and build investor confidence. But what if your startup doesn't have any wins to boast about?
A killer traction slide needs as much favorable customer and market data as you can gather, such as recurring revenue, customer acquisition cost and conversion rates. It's your first opportunity to show off and build investor confidence simultaneously. "To figure out what investors are most scared about, talk to them and pay attention to the questions they ask," he writes.
Feeling pretty confident about the marketing slides you’ve prepared for your upcoming board meeting? If so, you may be on the wrong track.