Majority Of Americans Support PRIDE Ads, Despite Growing Backlash
Brands supporting the LGBTQ+ community have been experiencing backlash, yet new research finds 75% of non-LGBTQ people are comfortable seeing LGBTQ people in ads.
Source: forbes.com
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TVB Statement on Advertising to Mother's Day Shoppers
TVB Statement on Advertising to Mother’s Day Shoppers NEW YORK, May 04, 2021 (GLOBE NEWSWIRE) — TVB, the not-for-profit trade association representing America’s local broadcast TV industry, released the following statement about reaching Mother’s Day shoppers with advertising for holiday products and services. Based on an analysis of GfK’s Purchase Funnel study and Mother’s Day shopping trends reported by the National Retail Federation (NRF), TVB’s Chief Research Officer, Hadassa Gerber, shared the following: “According to the NRF, Mother’s Day 2021 spending will be the high...
Source: forextv.com