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View from the Airport: Dell Technologies World 2021

Dell Technologies
This year’s Dell Technologies World was my first ever Dell event, so I’m sadly unable to compare it to the face-to-face version that had been running for nearly 10 years before COVID forced it online. In fact, virtual conferences are all I’ve ever known since I began covering them just over a year ago and I’m yet to experience the dubious pleasure of tasting a par-boiled croissant.
In place of such conference delicacies, Dell Technologies World 2021 delivered a healthy portion of updates to its Apex services platform. After kicking off the show with a traditional speech by Michael Dell himself, Dell CMO Allison Dew led us through an introduction to the new additions, which include hybrid cloud and deployment for its Apex Cloud Services. Dew also unveiled the new Apex Data Storage Services, Apex Custom Solutions, as well as the Apex Console. ....

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Dell launches flagship Apex services brand

The new brand will consolidate its as a service cloud and storage portfolio
Dell has unveiled more details surrounding its Apex services platform as part of the first day of its annual Dell Technologies World event.
First announced by the company in October of last year, the Apex Project aims to consolidate Dell’s as a service cloud products as well as facilitate the process of acquiring, managing, maintaining, and servicing physical IT infrastructure by its customers.
Less than three months after launching a private cloud platform, Apex Cloud Services now also includes hybrid cloud and deployment, the latter of which was found to be up to 86% faster than a do-it-yourself hybrid cloud model, according to a recent Storage Review report, commissioned by Dell. ....

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HPE Takes Aim At Apex, 'Welcomes' Dell To As-A-Service Market

HPE Takes Aim At Apex, ‘Welcomes’ Dell To As-A-Service Market
‘While HPE welcomes Dell’s entry into the as-a-service market, HPE made the pivot to address this customer need three plus years ago and has been delivering on this vision,’ says HPE Senior President and General Manager of the GreenLake Business Keith White in a prepared statement.
By
Steven Burke May 05, 2021, 07:24 PM EDT
Hewlett Packard Enterprise Wednesday took aim at Dell Technologies’ ambitious Project Apex launch, welcoming the $94 billion enterprise powerhouse to the pay-per-use on-premises cloud services market.
“We’re glad other vendors are recognizing the customer need for an as-a-service model to help accelerate digital transformation,” said HPE Senior President and General Manager of the GreenLake Business Keith White in a prepared statement. “While HPE welcomes Dell’s entry into the as-a-service market, HPE made the pivot to addr ....

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HPE takes aim at Dell's Apex, welcoming competitor to as-a-service market

Hewlett Packard Enterprise Wednesday took aim at Dell Technologies’ ambitious Project Apex launch, welcoming the $94 billion enterprise powerhouse to the pay-per-use on-premises cloud services market.
“We’re glad other vendors are recognizing the customer need for an as-a-service model to help accelerate digital transformation,” said HPE Senior President and General Manager of the GreenLake Business Keith White in a prepared statement. “While HPE welcomes Dell’s entry into the as-a-service market, HPE made the pivot to address this customer need 3 plus years ago and has been delivering on this vision.”
White’s missive came just hours after Dell announced general availability of Project Apex at its Dell Technologies World virtual conference. Dell told partners it is providing a market leading 30 percent incentive on Apex Data Storage Services and Cloud Services Deals and a 20 percent incentive on Apex Custom Solutions deals. That compares to HPE’s long sta ....

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Dell Apex: The New Way Channel Partners Will Make Money

Dell’s Apex as-a-service changes the way channel partners make margins, revenues and provide services to Dell Technologies customers. ....

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