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Dell's UK channel boss on how partners are adapting to APEX and cloud

Dell's UK channel boss on how partners are adapting to APEX and cloud
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'No changes' to Dell-VMware partner synergies - Software


CRN that channel partners can rest assured that Dell and VMware’s channel motto will still be “better together” thanks in part to a five-year commercial agreement between the two IT giants.
“We have agreed to basically have the same commercial agreements that have the same benefits for partners. There are no changes whatsoever right now,” said Dagher in an interview with CRN. “I don’t know what the years ahead of us will bring, but at Dell we’ll continue to modernize the core infrastructure around everything that we’re doing with VMware and our partners. Actually, we opened up more with some of the [IT distributors] as well who are excited about what we launched at Dell Technologies World around VMware.” ....

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Dell's Rola Dagher talks Apex and partners 'kicking butt' - Finance


Dell Technologies global channel chief Rola Dagher is looking to elevate partner sales to the next level this year even as channel order revenues jumped 14 percent in Dell’s most recent quarter with most of the company’s growth being “channel-led across the board.”
“We’re kicking butt overall,” said Dell’s global channel leader Dagher in an interview with CRN US. “We drove order revenue over US$54 billion through the channel in total [over the past 12 months] which is unbelievable.”
Dagher has hit the ground running after becoming the $94 billion PC and infrastructure giant’s worldwide channel chief in September 2020. The company is coming off a record revenue year with no plans on slowing down its channel charge. ....

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