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Dell's UK channel boss on how partners are adapting to APEX and cloud

Dell's UK channel boss on how partners are adapting to APEX and cloud
channelweb.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from channelweb.co.uk Daily Mail and Mail on Sunday newspapers.

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How Dell's partners can make the most of APEX, according to its UK channel boss

Dell claims the platform will provide additional opportunity, partnership and profitability for its partner network, which includes new revenue streams .
And while partners have expressed optimism that APEX could bring the increased opportunity Dell mentions, queries were raised by some as to how exactly partners would be able to benefit, along with questions about the opportunity to resell.
But speaking to
CRN, Rob Tomlin said that partners will have the chance to resell through APEX as well as refer customers to its services like those included under Flex on Demand, Dell s custom solutions service which is already up and running in the UK. ....

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View from the Airport: Dell Technologies World 2021

Dell Technologies
This year’s Dell Technologies World was my first ever Dell event, so I’m sadly unable to compare it to the face-to-face version that had been running for nearly 10 years before COVID forced it online. In fact, virtual conferences are all I’ve ever known since I began covering them just over a year ago and I’m yet to experience the dubious pleasure of tasting a par-boiled croissant.
In place of such conference delicacies, Dell Technologies World 2021 delivered a healthy portion of updates to its Apex services platform. After kicking off the show with a traditional speech by Michael Dell himself, Dell CMO Allison Dew led us through an introduction to the new additions, which include hybrid cloud and deployment for its Apex Cloud Services. Dew also unveiled the new Apex Data Storage Services, Apex Custom Solutions, as well as the Apex Console. ....

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'A lot of ifs and buts' - Partners and analysts react to Dell announcements

It marks a shift in strategy for Dell, having recently sold off its stake in both software manufacturer VMWare and cloud platform Boomi, which was announced last week.
Partners were cautious about what the introduction of APEX would mean for them in the long-term but were hopeful that it could bring the increased opportunity Dell proposes.
Here s what some of Dell s partners and an analyst had to say:
Joel Berwitz, CRO, Boxxe
I think APEX represents a really good opportunity for them but as everything moves to a consumption model, we as partners have to add value in order to drive that consumption. ....

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Dell Technologies World: 5 Big Things You Might Have Missed

Dell Technologies World: 5 Big Things You Might Have Missed
From VMware and Apex to channel partners and edge computing, CRN breaks down five important announcements and remarks that you might have missed at Dell Technologies World 2021 this week.
By
Mark Haranas May 07, 2021, 01:46 PM EDT
The ‘New Dell’ Arrives At Dell Technologies World 2021
Dell Technologies World 2021 can most easily be summed up by one word: Apex. The general availability of Dell’s Apex portfolio sets the $94 billion infrastructure and PC giant up for the emerging consumption- and subscription-based world of IT.
Sam Grocott, senior vice president of product marketing for Dell, explained to CRN just how big Apex is for Dell Technologies – both internally and externally. “Apex is essentially the creation of the new Dell as we move forward,” Grocott said. “We’re transforming internally every facet of the business, as well as externally, ....

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