Dell claims the platform will provide "additional opportunity, partnership and profitability" for its partner network, which includes "new revenue streams". And while partners have expressed optimism that APEX could bring the increased opportunity Dell mentions, queries were raised by some as to how exactly partners would be able to benefit, along with questions about the opportunity to resell. But speaking to CRN, Rob Tomlin said that partners will have the chance to resell through APEX as well as refer customers to its services like those included under Flex on Demand, Dell's custom solutions service which is already up and running in the UK.