Tecate Pa'l Norte Drives Tourism & Money to Monterrey, Mexico
How Mexican music festival Tecate Pa’l Norte helped Monterrey, Nuevo León become a global destination with its eclectic lineup, Coachella ambitions.
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How Mexican music festival Tecate Pa’l Norte helped Monterrey, Nuevo León become a global destination with its eclectic lineup, Coachella ambitions.
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Courtesy Photo Apodaca Group, TSM and Mano Booking join forces to create MATS, with a focus on producing major music events in the U.S. A trio of Mexico-based entertainment companies -- Apodaca Group, TSM and Mano Booking -- have teamed up to launch the brand new booking agency, MATS. With more than 40 years of combined experience in the live music industry as key players behind major Mexican festivals such as Pal’ Norte, Ceremonia and Trópico, and with clients such as Gera MX, Siddhartha and Caloncho, MATS will focus on the production and booking of concerts and festivals in the United ...