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When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city...Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic......
The head of Christchurch City Council's economic development agency is defending the cost of a new branding campaign saying that the Garden City tag may be past its use by date.
Boosting economic growth, attracting residents, visitors and workers, and creating community pride are all aims of a new identity, or city story, revealed this week to Christchurch people. Drawing on input from thousands of residents, visitors and ...
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Māori language speakers and learners can now read all about the epic battles between Marvel's Avengers and X-Men in the reo Māori translated comic Te Pakanga a Ngāti Rānaki me te Ranga-Tipua.