Mellow Cosmetics plans to expand to Middle East, Asia as makeup rebounds
Australian makeup brand Mellow Cosmetics plans to break into the Middle East and Asia to capitalise on recovery in the makeup category.
Source: cosmeticsdesign-asia.com
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Justhuman India targets hair and skincare line at underserved 'mature women'
Justhuman’s new hair and skin care line is capitalising on the microbiome movement to bridge the gap between clean beauty and fast results, and sees ‘massive growth’ in Gen X consumers in both India and US.
Source: cosmeticsdesign-asia.com
Baemin launches Vietnamese beauty brand Lazy Bee to diversify offerings
South Korean delivery app Baemin has taken a leap into the Vietnamese beauty market by launching a skin care and makeup brand, and is capitalising on K-beauty trends to customise products for the needs of local consumers.
Source: cosmeticsdesign-asia.com
Cary Regimen launches multifunctional skin care targeting Asian males
Hong Kong skin care brand Cary believes it has found a significant market gap for tinted skin care products for male consumers.
Source: cosmeticsdesign-asia.com
Round A'Round targets Japan sun care market with sun stick product
K-beauty brand Round A’Round has detailed its aspirations to become a leading sun care brand in Japan on the back of its popular sun stick.
Source: cosmeticsdesign-asia.com