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Mintel announces Beauty and Personal Care Trends for 2023

SINGAPORE, Dec. 13, 2022 /PRNewswire/ Mintel, the experts in what consumers want and why, has today announced three key consumer trends set to impact the global beauty and personal care industry in 2023,with implications over the next 5+ years: Beauty Rx:The medicalisation of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products and driving the market for synthetic natural ingredients. Evolved Self-Care: Beauty is intended to be uplifting and can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage. New Rules of Engagement:Brands should embrace disruption in the category to create new rules for engagement and building communities, allowing for more playfulness, experimentation and DIY. Looking ahead, KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC, identifies the upcoming trends in consumer behaviour, product innovation and marketing ta ....

Kinshen Chan , Prnewswire Mintel , Senior Beauty , Personal Care Analyst , Dec 13 , 022 Prnewswire Mintel , He Experts In What Consumers Want And Why , As Today Announced Three Key Consumer Trends Set To Impact The Global Beauty And Personal Care Industry In 2023 , With Implications Over The Next 5 Years Beauty Rx Medicalisation Of Is Leading To More Demand For Proof Behind Claims , Reating Value Through Ingredient Led Products And Driving The Market For Synthetic Natural Ingredients Evolved Self Care Beauty Is Intended To Be Uplifting Can Contribute Toa Post Pandemic Sense Of That Includes Sexual Wellness , He Hormone Journey And Wellness For Every Life Stage New Rules Of Engagement Brands Should Embrace Disruption In The Category To Create Building Communities , Llowing For More Playfulness , Xperimentation And Diy Looking Ahead , Kinshen Chan , Enior Beauty And Personal Care Analyst , Outh Apac , Dentifies The Upcoming Trends In Consumer Behaviour , Roduct Innovation And Marketing Tactics That Will Impact The Future Of Beauty Industry Rx Quot As Hunger For More Efficient Potent Products Treatments Grows , Onsumers Will Look Further To Find Proof That Their Money Is Being Well Spent Potential Developments From Beauty Brands Could Come The Emergence Of Genetic Sequencing And Advances In Diagnostics Wearable Devices Expect See Major Opportunities Stemming Hormones , Ealth Risk And Diagnosis , 3d Printing , Ersonalised Vitamins And Supplements , Nd Gene Editing Meanwhile , Ynthetic Biology Technologies Are Finally Maturing , Fferinga Way For Almost Anything To Be Manufactured Competitively And Sustainably The Beauty Industry Must Learn Use This Technology Develop New Products Processes , Mprove Existing Ones And Reduce Costs To Remain Competitive In The Future Quot Evolved Self Care While Amount Of Time Consumers Have Spend On Wellness Routines Is Contracting ,