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Hong Kong cosmetics retailer Sa Sa could leverage its pricing strategies to attract price-sensitive consumers in South East Asia, who are increasingly prudent about spending on cosmetics, says an analyst. ....
Hong Kong cosmetics retailer Sa Sa could leverage its pricing strategies to attract price-sensitive consumers in South East Asia, who are increasingly prudent about spending on cosmetics, says an analyst. ....
SINGAPORE, Dec. 13, 2022 /PRNewswire/ Mintel, the experts in what consumers want and why, has today announced three key consumer trends set to impact the global beauty and personal care industry in 2023,with implications over the next 5+ years: Beauty Rx:The medicalisation of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products and driving the market for synthetic natural ingredients. Evolved Self-Care: Beauty is intended to be uplifting and can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage. New Rules of Engagement:Brands should embrace disruption in the category to create new rules for engagement and building communities, allowing for more playfulness, experimentation and DIY. Looking ahead, KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC, identifies the upcoming trends in consumer behaviour, product innovation and marketing ta ....