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SINGAPORE, Feb. 15, 2023 /PRNewswire/ -- Mintel, the experts in what consumers want and why, has today announced Global Packaging Trends for 2023, featuring a PESTEL analysis* that explores the macro-environmental factors impacting the packaging industry in 2023 and beyond. David Luttenberger, CPPL, Global Packaging Director at Mintel, examined the political, economic, social, technological, environmental, and legal factors impacting global packaging evaluations, planning, and decision-making: "The decision to use a PESTEL analysis was based on the fact that currently there are so many extraordinary outside influences on package innovation and the packaging supply chain. Pressures from the environmental perspective, the conflict in Ukraine, global inflation, social issues, legal challenges, extended producer responsibility, and other forces mean packaging must navigate new and more challenging routes to market. The PESTEL format enables us to succinctly identify the opportunities and present clear recommendations to retailers, brand owners, and package manufacturers." Economic factors impacting packaging "Economic uncertainty and the associated rising cost of goods have forced consumers to rethink budgets and discretionary spending. Across categories, brands are tapping messaging, technology, and retail strategies to show consumers how packaging can stretch a budget. "Consumers will look to brands to help them overcome economic-induced stresses with products and packaging that mesh with purchasing abilities and reflect value without compromise. Offering packaging that represents financial value propositions, while not compromising quality, convenience, freshness, safety, and environmental responsibility, will be a differentiator in 2023 and beyond." Social factors impacting packaging "From food shortages and ethical sourcing to responsible water and land use, consumers want to know more about the products they buy and the brands that produce them. In addition to achievements, brands and package manufacturers must be transparent about their weaknesses. Consumers are pursuing transparency through clearer labeling and what those claims mean for the greater good. "In the future, packaging will paint a picture of a brand's equity, which increasingly includes social and environmental capital. Consumers want to hear what companies have to say on controversial topics related to diversity, inclusion, and equity." Legal factors impacting packaging "A myriad of laws have been enacted to protect consumers from deceptive or fraudulent business practices. New rules around the use of plastics and pollution-causing materials, as well as protecting human and planetary health, will greatly affect consumers. To get ahead and stay competitive, companies must get a firm grip on current and future legislation around plastics, PFAS, and EPR." "Consumers will rally behind legislation that benefits the environment. Their support will spur additional bans which will put significant cost pressures on manufacturers in their quest to meet mandates and find suitable, though more costly, alternatives." Packaging perspective of Mintel's 2023 Global Trends Mintel's 2023 Global Packaging Trendsalso discusses the packaging industry implications of the 2023 Global Food and Drink, Beauty and Personal Care, and Household Care Trends, including the future of packaging within these industries. "The macro factors impacting packaging are universal across all end-use categories, including what my colleagues outline in Mintel's 2023 Global Food and Drink, Beauty and Personal Care, and Household Care Trends. How the challenges manifest within each category varies, but the data, insights, and expert recommendations are applicable and actionable across all end-use categories, package formats, and regional markets," continued Luttenberger. Food and drink packaging trends "Although costs of living are rising globally, consumers will not be motivated solely by low prices in 2023. They will find value in affordable food and drink that promises clarity, nutrition, and versatility. Package manufacturers must enable clear communication of added-value nutritional content and provide efficient portioning and product preparation. Clean packaging designs that highlight natural ingredients and health benefits will stand out to shoppers. In the future, brands seeking to be trusted partners in the kitchen need to take energy consumption into account and deliver packaging that enables energy-efficient cooking." Beauty and personal care packaging trends "Post-pandemic consumers are seeking experimentation, social responsibility, and value from brands in-store and online. Package manufacturers must deliver physical, emotional, visual, digital, and environmental attributes that mesh with consumers' changing lifestyles. Packaging remains not only a constant but an integral part of the beauty consumer experience-whether through new eco-responsible structures and materials, 100% product evacuation dispensing systems, messaging about eco-attributes, or messaging about a brand's values. Companies must create strategies that embrace next-generation package technologies to connect with consumers at retail, at home, and in any/all channels they prefer." Household care packaging trends "The inward focus on one's self and the planet has become intertwined with saving money in the household care space. That triad of forces has created new opportunities that will redefine the definitions of responsibility and value. Companies must invest in innovations that optimize such parameters as cube efficiency, weight reduction, materials management, extended shelf-life, and end-of-life or second-life scenarios. The key to delivering the next generation of household care packaging will be simple design, convenient dispensing, and an overt display of environmental and social responsibility." Interviews with David Luttenberger, Global Packaging Director at Mintel, are available on request from the Mintel Press Office. Mintel's 2023 Global Packaging Trends are available for free download here. *A PESTEL analysis is a framework used to analyze and monitor the macro-environmental factors that have an impact on an organization, company, or industry examining the Political, Economic, Social, Technological, Environmental and Legal factors impacting global packaging evaluations, planning and decision-making.
SINGAPORE, Dec. 13, 2022 /PRNewswire/ -- Mintel, the experts in what consumers want and why, has today announced three key consumer trends set to impact the global beauty and personal care industry in 2023,with implications over the next 5+ years: Beauty Rx:The medicalisation of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products and driving the market for synthetic natural ingredients. Evolved Self-Care: Beauty is intended to be uplifting and can contribute to a post-pandemic sense of self-care that includes sexual wellness, the hormone journey and wellness for every life stage. New Rules of Engagement:Brands should embrace disruption in the category to create new rules for engagement and building communities, allowing for more playfulness, experimentation and DIY. Looking ahead, KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC, identifies the upcoming trends in consumer behaviour, product innovation and marketing tactics that will impact the future of the beauty industry. Beauty Rx "As the hunger for more efficient and potent products and treatments grows, consumers will look further to find proof that their money is being well-spent. Potential developments from beauty brands could come from the emergence of genetic sequencing and advances in diagnostics and wearable devices. Expect to see major opportunities stemming from hormones, health risk and diagnosis, 3D printing, personalised vitamins and supplements, and gene editing. Meanwhile, synthetic biology technologies are finally maturing, offering a way for almost anything to be manufactured competitively and sustainably. The beauty industry must learn to use this technology to develop new products and processes, improve existing ones and reduce costs to remain competitive in the future." Evolved Self-Care "While the amount of time consumers have to spend on wellness routines is contracting, when faced with stress and upheaval, they will look for ways to uplift themselves and beauty is the perfect category to support that. But no matter the approach brands and retailers take, it's critical to ensure that all consumers feel seen and spoken to. Looking ahead, the importance of community will continue to grow post-pandemic as people look to reconnect and feel a part of the collective. No longer will a singular approach to wellness be acceptable. The concept of community self-care will gain popularity as people recognise the importance of helping one another as a way to help everyone live better and feel better. In the future, expect to see global beauty companies focus on holistic habits and products that support everything from sleep to blood circulation and their connection to beauty." New Rules of Engagement "Experimentation drives engagement and technology will usher in the next generation of experience, whether in the store or the home. As online and offline formats continue to merge, technology will allow for the replication of experiences across channels with simple approaches, from RFID (radio-frequency identification) to digital avatars and the metaverse. Looking ahead, the development of VR (virtual reality) technology, hardware and content will become convenient and practical enough for consumers to use every day. This will enable brands to use these technologies strategically to create 'phygital' (physical and digital) experiences that will dominate the way consumers discover, shop and connect with brands." Interviews with Mintel's Global Beauty and Personal Care Analyst team are available on request from the Mintel Press Office. Mintel's 2023 Global Beauty and Personal Care Trends are available for free download here. About Mintel Mintel is the expert in what consumers want and why. As the world's leading market intelligence agency, our analysis of consumers, markets, product innovation and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster. Our purpose is to help businesses and people grow. To find out how we do that, visitwww.mintel.com
SINGAPORE, Dec. 8, 2022 /PRNewswire/ -- Mintel, the experts in what consumers want and why, has today announced four key trends that will shape global food and drink industries in2023, over the next five years and beyond. Weatherproofed Provisions: Consumers are in need of food and drink formulations that help them endure heat waves, sub-zero temperatures and disastrous weather events. Staying Sharp: Consumers are demanding formulations that help them optimise their mental performance at work, home and play. Cosmic Comforts: As Earth endures more chaos, space will become a source of optimism, innovation and connection. Minimalist Messaging: Clear and simple communication will be essential to connect with fatigued consumers. Centred around space, climate change, mental performance and the overwhelmed consumer, this year's trends make recommendations for brands to reassure consumers who continue to be challenged to adapt to a precarious world. Looking ahead, Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC, discusses how companies will adjust, diversify and innovate to reassure anxious consumers in the years to come. Weatherproofed Provisions "Adaption and resourcefulness will be the name of the game as brands innovate to help consumers deal with the harsh effects of the planet's more dangerous weather. From polar vortexes to heat waves, consumers will look for products that help their bodies withstand the varying temperature extremes. Food and drink innovations also will be called upon to deliver easy-to-use nutrition during catastrophic floods and other weather-related disasters. Meanwhile, the genuine demand for energy savings in 2023 will drive a new found appreciation for the benefits of having energy-efficient food and drink on hand during extreme weather. Stronger UV rays will create demand for functional food and drink with skin health benefits, while shelf-stable formats will prove to be life-savers as brands face up to the reality of supply chain issues. Beyond mainstream needs, brands will innovate emergency food and drink for special diets, children and the elderly. While pet food brands would do well to explore how to help our beloved pets endure severe weather." Staying Sharp "Focus and productivity are the next mental and emotional wellbeing functionalities that consumers will be seeking. Consumers will look for food and drink that influence cognitive capacity, manage stress levels and optimise brain function. Expect to see brands promoting the brain boosts available from familiar energising ingredients, such as plant-based ingredients like fruits, vegetables and legumes and caffeine (in moderation). But research will be needed to prove to consumers that the range of natural and functional ingredients from B vitamins to nootropics deliver on their cognitive health promises. New research and patents related to the gut-brain axis will create opportunities to highlight how the digestive health benefits of pro-, pre- and post-biotics support cognitive health. These science-backed advancements will enable fibre-rich foods such as produce to shine." Cosmic Comforts "In the not-too-distant future, space will become less whimsical and more tangible. Centring around escapism, the food and drink market will take inspiration from space-inspired technologies and earthly innovations from space travel findings-think lunar minerals and zero-gravity dining. The undiscovered novelty of outer space will have a particularly unsullied charm for Gen Z, who are disillusioned with the world as it is, but brands should also consider the inspirational role space will have in Gen Alpha's lives. New technologies, including resource-efficient agriculture and powdered protein, will come to light, giving food and drink brands a wider variety of space-inspired themes. Astronauts require food and drink solutions that can facilitate multi-year missions into deep space and these breakthroughs may well prove useful on Earth." Minimalist Messaging "When it comes to brands communicating with customers, clarity and simplicity will prove to be a winning formula. Communication will be streamlined to the essential selling points as consumers seek brands that focus on their advantages on pack-and save story-telling for websites, social media and marketing. Products with clean designs that highlight natural ingredients and key health benefits will satisfy shoppers who are looking to escape information overload. Over the next decade, expect to see consumers rely on more virtual solutions to inspire, educate and affirm their purchases. Brands will share information on eCommerce sites to ensure their stories and benefits reach consumers who rely on their smart assistants, smart refrigerators or, eventually curated shops in the metaverse to filter out items that do not meet their pre-set preferences." Interviews with Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC, or other Mintel experts are available on request from the Mintel Press Office. Mintel's 2023 Global Food and Drink Trends are available for free download here. About Mintel Mintel is the expert in what consumers want and why. As the world's leading market intelligence agency, our analysis of consumers, markets, product innovation and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster. Our purpose is to help businesses and people grow. To find out how we do that, visitwww.mintel.com
/PRNewswire/ -- Mintel, the experts in what consumers want and why, has today announced five trends set to impact global consumer markets in 2023, over the...
/PRNewswire/ -- Mintel is pleased to announce that Josh Morgan has been promoted to serve as Head of Sales Enablement for Mintel's Americas business. With more...
Mintel welcomes Marie Becker to lead Consulting business in the Americas apnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apnews.com Daily Mail and Mail on Sunday newspapers.