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Recent films such as Maidaan, Laapataa Ladies and Aavesham which have either begun streaming on OTT platforms or will do so soon, are continuing to stretch their theatrical run
Content supply is limited. Some attribute it to the ongoing elections while others say filmmakers are not confident about how their movies will do at the box office.
While more political dramas and nationalist films are set to hit cinemas in an election year, exhibitors are not counting on them and see the India box office posting a significant decline in 2024.
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Single-screen theatres in India are seeking partnerships to transform into multiplexes as they look to sustain their recent success with mass market movies.