Zomato's IPO playbook SUBSCRIBE Thank you for subscribing to Unwrapped We'll soon meet in your inbox. / Unwrapped This is Samidha. After its hugely successful IPO last week, Zomatomade a bumper debut on Dalal Street on Friday (July 23). The stock closed at Rs 125.85 on the Bombay Stock Exchange, 65.59% higher than the issue price. I delved into the various factors—from meticulous planning to perfect timing—that made Zomato’s journey to the public markets a hit. On Sept. 12, 2020, Deepinder Goyal, Zomato’s founder and CEO, wrote an email to employees, which seemed more like an update...