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Hunter Terry of Lotame discusses Amazon s new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn t sleep on the powerful impact of Amazon s ad push. ....
YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn t have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry. ....
YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn t have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry. ....
Gen Z s preference for streaming and digital devices has driven the growth of Connected TV (CTV) as advertisers focus on delivering personalized and authentic ads through CTV to target this generation. Gijsbert Pols of Adjust discusses how advertisers are shifting budgets towards CTV due to its advanced metrics, real-time data, and ability to engage Gen Z with tailored content, making it a key driver of advertising growth. ....
Broadcast TV has long been the most effective medium for building brand awareness. Still, it s considered notoriously tricky to buy, often thought of as reserved for major brands with big budgets. But Brian Thoman of WideOrbit says that new marketplace technologies are making broadcast TV easier to buy than ever before, and in this article, he debunks the top 7 myths about broadcast TV advertising and marketplace buying. ....