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Bigger than music and more lucrative than Hollywood, games influence almost every aspect of our lives, leading to a diverse set of gaming personas. So, why should marketers care?
Marketers should tap into ‘thriving’ gaming community, TikTok claims. From PR Week
At GamesBeat Summit 2023, TikTok showed how its platform can propel games like Niantic's new IP Peridot to cultural relevance.
A recent survey found that 67% of TikTok users report discovering a new brand or product through the app, and TikTik videos were the third most credited driver of consumer purchases.
TikTok is reportedly getting ready to enter the world of gaming in a big way, with the kick-off happening as soon as next week.